Social Frontier Model
The Social 9
Primary B2C Conversation
Now officially owned by Meta, Facebook is simply a global social channel platform that is truly the centerpiece of most brand and business social strategy.
While the Business Suite allows you to connect your Insta and schedule posts, unless you are truly curating a 365/24/7 B2B Social Community Conversation, most businesses are using external schedulers that allow you to post to multiple channels simultaneously.
Primary B2B Conversation
During the pandemic this has become the holy grail B2B Community it has always aspired to be. Now a piece of Microsoft, the platform has a truly corporate feel, no surprise and they now have a small collection of "killer features" that business professionals can leverage to truly spotlight their expertise and interests. This is particularly helpful during a time when IRL is so limited and when people are seeking to differentiate themselves in a professional way
Primary Content + Community
What used to be the latest and greatest is now the bread and butter channel for any brand that wants to be trendy or relevant. The advanced "grammer" is avid with Story, Puzzle and TV design and production. At minimum to play on this channel you need to have engaging, crisp imagery that aligns with your brand and curates its story and goals.
No matter your Virtual Meeting Platform of choice, as a professional business person you should be savvy on them all including being properly lit and backgrounded for your meetings. We are still going to be doing business like this for a good while so its worth the investment.
Trend Content Channel
When you are innovating your social to include TikTok it is good to remember that this is not a video channel... it is a creator lifestyle channel that is a heavy lift. If you don't have the chops or interest yourself to become a TikTok Creator, lucky you they have established a singular Creator Community and the ability for you to be able to access and leverage them right on the channel. No more big need to have an agency think this one out for you if you have the ideas but are not a savvy video campaign producer.
Video Content Channel
If Video is any part of your strategy then you are loving all the new features that YouTube is providing for designing and organizing your storytelling on their gigantic globally-relevant channel.
If your YouTube Channel is more than a couple years old, this channel is totally worth a training refresh/ deep dive to frame your content in the best possible light and to ensure it is search-optimized to accomplish your business and marketing goals.
Targeted Community or Campaign Channel
If you are looking to connect with anyone under 25, Snapchat should be part of your strategy. Typically used as a DM-style communications tool for this influential digital, to play here you need great creative and a desire to be "on" 365/24/7.